The control of language use has in its simplest form perhaps been most intensively studied using the color–word Stroop task. The authors review chronometric and neuroimaging evidence on Stroop task performance to evaluate two prominent, implemented models of control in naming and reading: GRAIN and WEAVER++. Computer simulations are reported, which reveal that WEAVER++ offers a more satisfactory account of the data than GRAIN. In particular, we report WEAVER++ simulations of the BOLD response in anterior cingulate cortex during Stroop performance. Aspects of single-word production and perception in the Stroop task are discussed in relation to the wider problem of the control of language use.