Earlier research has established that speakers usually fixate the objects they name and that the viewing time for an object depends on the time necessary for object recognition and for the retrieval of its name. In three experiments, speakers produced pronouns and noun phrases to refer to new objects and to objects already known. Speakers looked less frequently and for shorter periods at the objects to be named when they had very recently seen or heard of these objects than when the objects were new. Looking rates were higher and viewing times longer in preparation of noun phrases than in preparation of pronouns. If it is assumed that there is a close relationship between eye gaze and visual attention, these results reveal (1) that speakers allocate less visual attention to given objects than to new ones and (2) that they allocate visual attention both less often and for shorter periods to objects they will refer to by a pronoun than to objects they will name in a full noun phrase. The experiments suggest that linguistic processing benefits, directly or indirectly, from allocation of visual attention to the referent object.