Three cross-modal priming experiments examined the influence of pre-exposure to
pictures and printed words on the speed of spoken word recognition. Targets for
auditory lexical decision were spoken Dutch words and nonwords, presented in
isolation (Experiments 1 and 2) or after a short phrase (Experiment 3). Auditory
stimuli were preceded by primes which were pictures (Experiments 1 and 3) or those pictures’ printed names (Experiment 2). Prime-target pairs were phonologically onsetrelated (e.g., pijl-pijn, arrow-pain), were from the same semantic category (e.g., pijlzwaard, arrow-sword), or were unrelated on both dimensions. Phonological
interference and semantic facilitation were observed in all experiments. Priming
magnitude was similar for pictures and printed words, and did not vary with picture
viewing time or number of pictures in the display (either one or four). These effects
arose even though participants were not explicitly instructed to name the pictures and where strategic naming would interfere with lexical decision-making. This suggests
that, by default, processing of related pictures and printed words influences how
quickly we recognize related spoken words.