Traditional psycholinguistic studies take place in controlled experimental labs and typically involve testing undergraduate psychology or linguistics students. Investigating psycholinguistics in this manner calls into question the external validity of findings, that is, the extent to which research findings generalize across languages and cultures, as well as ecologically valid settings. Here we consider three ways in which psycholinguistics can be taken out of the lab. First, researchers can conduct cross-cultural fieldwork in diverse languages and cultures. Second, they can conduct online experiments or experiments in institutionalized public spaces (e.g., museums) to obtain large, diverse participant samples. And, third, researchers can perform studies in more ecologically valid settings, to increase the real-world generalizability of findings. By moving away from the traditional lab setting, psycholinguists can enrich their understanding of language use in all its rich and diverse contexts.