Speakers and listeners show an informativity bias in the use and interpretation of color modifiers. For example, speakers use color more often when referring to objects that vary in color than to objects with a prototypical color. Likewise, listeners look away from objects with prototypical colors upon hearing that color mentioned. Here we test whether speakers and listeners account for another factor related to informativity: the strength of the association between lexical categories and color. Our results demonstrate that speakers and listeners' choices are indeed influenced by this factor; as such, it should be integrated into current pragmatic theories of informativity and computational models of color reference.