There are two core phenomena which any empirical investigation of beauty must account for: the existence of aesthetical experience, and the enormous variability of this experience across times, cultures, people. Hence, it would seem a hopeless enterprise to determine ‘the very nature’ of beauty, and in fact, none of the many attempts from the Antiquity to present days found general acceptance. But what we should be able to investigate and understand is how properties of people, for example their varying cultural experiences, are correlated with the properties of objects which we evaluate. Beauty is neither only in the eye of the observer nor only in the objects which it sees - it is in the way in which specific observers see specific objects.