Propagation of novel linguistic terms is an important aspect of language use and language
change. Here, we test how social network size influences people’s likelihood of adopting novel
labels by examining hashtag use on Twitter. Specifically, we test whether following fewer Twitter
users leads to more varied and malleable hashtag use on Twitter , because each followed user is
ascribed greater weight and thus exerts greater influence on the following user. Focusing on Dutch
users tweeting about the terrorist attack in Brussels in 2016, we show that people who follow
fewer other users use a larger number of unique hashtags to refer to the event, reflecting greater
malleability and variability in use. These results have implications for theories of language learning, language use, and language change.