It has long been hypothesized that the linguistic structure of events, including event participants and their relative prominence, draws on the non-linguistic nature of events and the roles that these events license. However, the precise relation between the prominence of event participants in language and cognition has not been tested experimentally in a systematic way. Here we address this gap. In four experiments, we investigate the relative prominence of (animate) Agents, Patients, Goals and Instruments in the linguistic encoding of complex events and the prominence of these event roles in cognition as measured by visual search and change blindness tasks. The relative prominence of these event roles was largely similar—though not identical—across linguistic and non-linguistic measures. Across linguistic and non-linguistic tasks, Patients were more salient than Goals, which were more salient than Instruments. (Animate) Agents were more salient than Patients in linguistic descriptions and visual search; however, this asymmetrical pattern did not emerge in change detection. Overall, our results reveal homologies between the linguistic and non-linguistic prominence of individual event participants, thereby lending support to the claim that the linguistic structure of events builds on underlying conceptual event representations. We discuss implications of these findings for linguistic theory and theories of event cognition.