Pragmatic phenomena are characterized by extreme variability, which makes it difficult to draw sound generalizations about the role of social cognition in pragmatic language by and large. I introduce cultural evolutionary pragmatics as a new framework for the study of the interdependence between language and social cognition, and point at the study of common-ground management across languages and ages as a way to test the reliance of pragmatic language on social cognition. I illustrate this new research line with three experiments on article use by second language speakers, whose mother tongue lacks articles. These L2 speakers are known to find article use challenging and it is often argued that their difficulties stem from articles being pragmatically redundant. Contrary to this view, the results of this exploratory study support the view that proficient article use requires automatizing basic socio-cognitive processes, offering a window into the interdependence between language and social cognition.