(from the chapter) Recognizing others' goals in the flow of interaction is complex, not only for analysts but for participants too. This chapter explores a semiotic approach, with the utterance-in-context as a basic-level unit, and where the interpreter, not the producer, is the driving force in how utterances come to have meaning. We first want to know how people extract meaning from others' communicative behavior. We then ask what are the elements of producers' formulation of communicative actions in anticipation of how others will interpret that behavior.